Presentation3.pptx - What Are They Really Selling Lets...

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What Are They Really Selling ? Let’s analyze advertisements!
Overview About Advertisements Definitions Analyze of 3 commercials: ‘Whole Again”- Jeep Ad ‘Farmer’- Dodge Ram Ad ‘Thanksgiving Grace’- PETA Ad Conclusion References
About Advertisemen ts The purpose of advertisements is to: Make the customers aware of products and/or services provided by a company or organization. Convince customers into buying products and/or services. Reinforce the company message and enhance company’s image. (”Advertising”,2017) Advertisements are made by creating a emotional appeal message through religion, everyday struggles, values.. Etc. To construct an advertisement the company will target an audience , will choose a branding through a narrative by sometimes using stereotypes .
Definitions The audience is the group of consumers that is targeted by the media message of a commercial (example: men, women, kids, age group..) The branding is the process used by a company to produce a clear image that a company is going to be recognized for. The narrative is the story line behind a commercial that links to products and/or services sold by the company The construction is the process of linking the

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