Case_Analysis_on_Jet_Blue_Airways.docx - Case Analysis on...

Info icon This preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon
Case Analysis on JetBlue Airways Prepared for Mahbub Ullah Miyan Lecturer of College of Business Administration (CBA) IUBAT—International University of Business Agriculture and Technology Prepared By- “Analysis on various Factors of JetBlue Airways” | 1
Image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Introduction : JetBlue was incorporated in Delaware in 1998 and commenced service in 2000 with primary base of operations at New York’s John F. Kennedy International Airport. The company’s goal has been to establish itself as a leading low-fare, low-cost passenger air line by offering its customers high-quality customer service and a differentiated product. The airline focused on serving “underserved markets” and large metropolitan areas that have high average fares with a diversified geographic flight schedules that includes both short and long-haul routes. From its first day of operation, JetBlue differentiated itself from other airlines by: “Analysis on various Factors of JetBlue Airways” | 2 NO. Name ID Sl. No. 1. Nazmul Hossain 11302056 2 2. Amitabh Bhattacharya 12302068 4 3. Monjurul Islam 12302163 6 4. Arman Ibna Sahid 13102142 8 5. Sadia Rahmat Ullah 13102207 10 6. Maksudur Rahman 13102287 12 7. Samsunnahar Any 13102415 14 8. Tanjina Akter 13102519 16 9. Sandeep Debnath 13102609 18 10. Toriqul Islam 13202026 20 11. Farzana Ieasmin 13202050 22 12. Akikunnahar 13202122 24 13. Md. Mosharof Hossain 13302089 26 14. Md. Abubakar Siddiqul 13302228 28 15. Alif Hasan Arif 14102016 30 16. Rubaya Jahan 14102022 32 17. Shabrina Jahan 14102025 34 18. Md. Ramjan Mia 14102035 36 19. Md. Lutfar Rahman Akash 14102046 38 20. Ashir Alam 14102053 40 21. Tahasina Islam 14102055 42 22. Nayma Islam Eva 14102088 44 23. Shabiha Islam (L) 14102143 46 24. Md. Tanvir Ahmed 14102226 48 25. Istiak Ahmed(L) !4102322 50 26. Tamanna Akter 14102429 52 27. Md. Shihab Hossain 14102497 54 28. Md. Mehedi Hasan 14102529 56
Image of page 2
• Starting the business with a lot of money the only carrier with over $100 million startup capital • Flying new planes that are more reliable and certainly more efficient. Seats are covered in leather with individual monitors for viewing programs from DirecTV. • Hiring the best people by screening the employees rigorously, offering exceptional training • Focusing on service by listening to customers and ensuring their flight is joyful and friendly. Much of JetBlue’s business model of low faces came right out of Southwest Airlines’ playbook. This is no surprise since JetBlue founder, David Neeleman, was fired by Southwest in 1999. In 2006, JetBlue published its first corporate sustainability report, the “1st Annual Environmental and Social Report 2006,”In 2007, JetBlue introduced the JetBlue Airways Customer Bill of Rights, which provides compensation to customers who experience avoidable inconveniences (and some unavoidable circumstances).In 2008, JetBlue introduced refundable fares and new payment options for customers, and it also launched jetblue.com en español, a Spanish version of their Web site,http://hola.jetblue.com/enes/. JetBlue was also able to maintain cost per available seat mile, excluding fuel, of 5.94 cents, which is among the lowest reported by all other major U.S. airlines. For the year ended December 31, 2008, their aircraft operated an average of 12.1 hours per day, which is the highest among all major U.S. airlines. For years, JetBlue and
Image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 4
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern