paper-presentation.docx - Mining Game Data is Mining for Gold Data Mining for Games Paul Gilbert V Maglaya [email protected] Jose Rizal

paper-presentation.docx - Mining Game Data is Mining for...

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Mining Game Data is Mining for Gold Data Mining for Games Paul Gilbert V. Maglaya [email protected] Jose Rizal University Abstract - Business intelligence is crucial for the effective management and employment of data. With today’s technology, mining data is easily done by using application analytics. With analytics, we can easily optimize, understand, predict, get actionable insights, and improve the development and experience to boost retention, engagement and monetization. This paper presents a research on how data mining can be useful for game designers, developers, educators, students, and the like. This paper is not limited to technical development, it can also be used in business, production and publishing of games. Data mining for games and knowledge about game analytics can help a game developer save more time, money and effort, and at the same time focus on what the consumers or target market wants to see in a game. Introduction Knowledge about analytics can be a huge advantage in the current market of digital media and video games. With today’s technology, anyone can develop and publish a game. Even if there is no programming or designing background, creating and building a game can be as easy as a click and drag of a mouse. Registering for the application market is also cheap and easy to setup. This results to a number of likely similar and cloned knock-off games. With game analytics, we can prevent a number of similar games over populating the game market by giving developers and publishers an idea of what to and what to not publish [3,4,5,6]. Developing video games today is a lot easier than it is a few years back, and it is even easier sharing and publishing those games. Today millions of people own mobile devices and most of them have access to social media. A lot of different games can be played online and offline. Video games can be downloaded easily on application markets and some games doesn’t require download in order to play them. Developers take this as an opportunity to develop and publish a lot of games. What’s happening is the online market is being populated by similar and cloned games. The traditional research and develop is not being practiced. Some developers chose quantity over quality of their games, and this practice can be a waste of a lot of time, effort and even money. Today, the online market is now providing analytics for game developers and business developers to understand more what their consumers need and monitor the performance of their product. With this technology, we can apply data mining on different analytics tool to improve the quality of the games, monitor performance, and game and player behavior.
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