servqual - Copy.pptx - ERVQUAL-SERVQUAL ERVPERF ervice...

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ERVQUAL -SERVQUAL ERVPERF ervice Importance-Performan
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اب تامدخ هیارا زا ریزگان اهنامزاس هزورما یاهرازاب رد تیقفوم و ءاقب یارب تیفیک دنا یتباقر : جیاتن یروآدوس شیازفا نایرتشم یرادافو 2 همدقم
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تمدخ یموهفم فیرعت فرط کی هک یراک ای لمع ره زا تسا ترابع تمدخ سوسحمان ا ا موزل ودنکیم هضرع رگید فرط هب . دوشن رجنم زین یزیچ تیکلام هب ودشاب هدش هئارا تامدخ یاوتحم و هویش زا درف کرادا ناونع اب نامزاس طسوت تامدخ تیفیک . دوشیم دای 3 فیراعت
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؟ تسيچ تيفيك ) دشاب اهزاين عفار هك يياهيگژيو QS-9000 ( ) يبزارك تاصخشم اب يناوخمه 1980s ( ) ناروج دربراك و هدافتسا يارب بسانم 1988 ( - ) مابنگيف هنيزه لقادح اب تاصخشم اب تقباطم 1991 ( ) , وناك تيباذج ياراد تيفيك يمازلا تيفيك 1984 ( ) يلاع هجرد Degree of Excellence ( - ) نيوراگ 1984 ( - اب قيبطت هجرد نازيم ( ) اهكيسلك درادناتسا يلك روطب 4
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رفپات قفاوت دروم هک یدنبمیسقت یعون ساسا رب [ 1 ] و شناراکمه و تارفاپ نیتسابس [2] یاهلدم ،دشابیم عون ود هب یرتشم یدنمتیاضر یریگهزادنا ینهذ و ینیع . دنوشیم یدنبمیسقت قیرط زا و دنشابیم راوتسا هدیا رب ینیع یاهلدم
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