MKTG22.pdf - 11 Award 10.00 points Which of the following...

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11. Award: 10.00 points Which of the following approaches will help traditional American companies operating in countries like China to protect intellectual property rights? using IP without registering it with the appropriate agencies in United States not engaging local representation avoiding negotiation and alternative dispute resolution expecting the home country to actively police their intellectual property complaining to the U.S. government and World Trade Organization The traditional, but relatively feeble, remedies for American companies operating in countries such as China are several: (1) prevention, that is, engage local representation and diligently register IP with the appropriate agencies; (2) pursue negotiation and alternative dispute resolution; (3) complain to the Chinese authorities; and (4) complain to the U.S. government and World Trade Organization (WTO). References Multiple Choice Difficulty: 2 Medium Learning Objective: 07-05 How to protect against piracy and counterfeiting.
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