MKTG15.pdf - 5 Award 10.00 points Problems Adjust credit...

Info icon This preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
5. Award: 10.00 points Problems? Adjust credit for all students. Required information What is the most likely motivation for Budvar’s use of the phrase, “the beer of kings”? The Czech brewery is reviving an old slogan. The Czech brewery is attempting to distinguish its beer from the similarly named Anheuser-Busch version. Any similarity to Anheuser-Busch's slogan is merely a coincidence. The Czech brewery is attempting to profit from Anheuser-Busch’s global popularity. This slogan came about from the Czech brewery's relationship with InBev. While the Czech brewer likely denies it, the attempt to profit from Anheuser-Busch’s global popularity and mass-marketing campaign seems obvious. Multiple Choice Difficulty: 2 Medium Learning Objective: 07-03: The various methods of dispute resolution. References
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Correspondence with International Marketing In this mini case, DPC (Tianjin) Ltd. is accused of violating the Foreign Corrupt Practices Act (FCPA) by paying bribes to hospital officials in the People's Republic of China. It describes the manner in which the conduct violated the FCPA and the consequences of its actions.
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern