BUSN369_Week4_CourseProject-DEMO.docx - Running head COURSE...

Running head: COURSE PROJECT 1
Week 4 Assignment – Competition, Social, and Economic Factors
Group Four
DeVry University Online – BUSN-369
Sept 20, 2017
Professor Haskell

COURSE PROJECT 2
Competition, Social, and Economic Factors:
Nike, Inc.
Table of Contents
1. Competition ............................................................................................................................. 3
2. Demographics and Consumers…………………………………………………………………………….4
3. Organization Structure .......................................................................................................... 5
4. Entrance and Exit Strategies ................................................................................................. 6
5. Government Structure and Economic Indicators…………………………………………………7
References…………………………………………………………………………………………………………………8
Appendix A………………………………………………………………………………………………………………..9
Competition, Social, and Economic Factors: Nike, Inc.
 Competition
Nike is the leading producer of sports apparel through the world. Some of these items
include shoes, compression clothing, and sport orientated clothing. Though Nike tops the charts

COURSE PROJECT 3
of most successful sports company in the world they have a multitude of competition coming
from all sides. Nike’s main competitors are Adidas, Reebok, and Under armor.
Based out of Germany Adidas is by far the closest competition for Nike and have a huge
following within Europe. They claim many sports athletes and the brand apparel market in
Europe making them a desired brand. Not only is Adidas a threat to Nike they are also growing