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Running head: COM-121 ASSIGNMENT 10 1 Assignment 10 Lewis M. Hilburn Thomas Edison State University
COM-121 ASSIGNMENT 102 Today’s politics is very media-savvy world. Developing and shaping a candidate’s “brand’ is a costly and serious enterprise. It is very common practice for candidates to spend a ridiculous amount of money on consultants and focus group studies with the intentions of highlighting the qualities of a candidate to shape public opinion. The best option for candidates, besides altering opponents’ views, is to reinforce existing attitudes or crystallize Aside from flat- out conversion of your opponents' views, the best options a candidate has these days is to try to reinforce existing attitudes or crystallize vaguely held attitudes. This is where a smart TV campaign is the best choice. The candidate can’t make the choice for the voter once they are in the voting booth but he they can make the choice hard. A successful TV campaign can go beyond media and TV advertising because their tone can be strong and extensive. Before voters even start seeing

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