BUSMKT 1040 Chapters 15 17 Adv PR Sales Promo Pers Sell Part 1.pptx

BUSMKT 1040 Chapters 15 17 Adv PR Sales Promo Pers Sell Part 1.pptx

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CHAPTERS 15 & 17 Advertising, Sales Promotions, and Public Relations & Personal Selling and Sales
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Sales Promotion Sales Promotion: Short-term inducement of value offered to arouse interest in buying a product Marketing communication activities, other than advertising, personal selling, and public relations, in which a short-term incentive motivates a purchase.
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Sales Promotions by Target Audience Consumers Coupons Samples Contests/Sweepst akes Premiums Rebates POP promotions Product Placement Loyalty programs Trade Allowances and Discounts Incentive programs Cooperative Advertising Push money Free Merchandise Training “Pull” Strategies “Push” Strategies
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Sales Promotions at North Park Lounge
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Product Placement Paying (normally – but not always) to have product featured in nontraditional promotional situations
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A movie that is entirely product placement:
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Public Relations PR: Communication management that seeks to influence feelings, opinions, or beliefs held by customers, prospective customers, stockholders, suppliers, employees, and other publics about a company and its products.
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