Running head: COOKIE CONUNDRUM 1 Cookie Conundrum Betty West BUSN318 19 November 2017
COOKIE CONUNDRUM Cookie Conundrum The business plan is an essential document that describes the business concept, target market, and the products or services the business will provide. The business plan should also detail the financial Executive Summary The executive summary portion of a business plan generally provides an overview of the business, sales, investments required and the product/services that the company will offer (U.S. Small Business Administration, n.d.). This section will discuss how college students are attracted to chocolate chip cookies. It should also detail competitors and how the business will compete in the market. This will be accomplished by explaining how the cookies will be made close to the campus using only fresh ingredients but will be delivered to the campus fresh. The Executive summary will also briefly discuss the marketing efforts of placing ads in the school paper, estimate of start-up costs and expected first-year sales.
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