Marketing Plan Marketing Metrics.docx - Airmount Marketing...

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Airmount Marketing Metrics 1 Airmount Marketing Metrics Marcus L. Harvey Columbia Southern University
Airmount Marketing Metrics 2 Marketing Metrics Overview In this portion of Airmounts marketing plan, I have identified five metrics consisting of sales, customer readiness, customer satisfaction, distribution, and communication. These parameters will be utilized to track success or failure of 5 Day Fresh while simultaneously serving as a connection point among organization decision makers. Each metric has been specifically chosen to confirm or reevaluate the validity of Airmounts current marketing strategy. Communication and collaboration among the IT department, sales force, marketing department, and executive leadership as previously mention will be a key determining factor in the success of 5 Day Fresh. To facilitate effective communication among the essential personnel, all metrics will be placed on a company dashboard to facilitate immediate feedback between the major contributors. Sales Metrics Sales from New Products- Sales within the first 6-12 months of 5 Day Fresh will be a determining factor to continue or change marketing strategies. Utilizing information pertaining to methods and locations in which 5 Day Fresh was purchased will provide essential information on new product sale patterns. This metric was chosen to facilitate immediate feedback to Airmount decision makers and additionally serves as a priority focus for the organization as a whole. New Product Sales Calculation- 5 Day Fresh will be sold in the digital and physical marketplace utilizing third party retailers and our company’s website. Calculations will be compiled through a mixture of the point of sales and units requested among third party distributors. Additional computations will account for any decline in sales of our current
Airmount Marketing Metrics 3 deodorant product All Day Fresh. Percentage of Decline in sales for All Day Fresh upon the release of 5 Day Fresh will be utilized to gauge the success of 5 Day Fresh release, and consumer patterns. Metric Applied to Airmount- The New Sales Product Metric will be used by Airmount to facilitate possible of courses of actions for the organization's decision makers and provide a collaborative platform for communication among the major contributors. This metric will be applied in measuring success or failure while additionally identifying benchmarks oriented towards exceeding the organization's expectations. Airmount Goal- Airmounts goal is to take 50% or more of market share within the first year of 5 Day Fresh release. Our plan is to generate 250 million dollars in revenue per quarter within the first year and 350 million per quarter in the second year. Benchmarks will be identified and

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