10 RAHUL PAES_2014A4PS0301G_GD2.docx - CSR Policies and Social Transformation in India Rahul Paes 2014A4PS0301G The concept of CSR is not easy to define

10 RAHUL PAES_2014A4PS0301G_GD2.docx - CSR Policies and...

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CSR Policies and Social Transformation in India Rahul Paes 2014A4PS0301G The concept of CSR is not easy to define; various ideas and themes overlap this term. The idea of corporate citizenship, sustainable business, environmental responsibility, the triple bottom line, social and environmental accountability, business ethics and corporate accountability are all very much linked with CSR. The term CSR itself came into common use in the early 1970s.The last decade of the twentieth century saw a shift from charity and traditional charity towards a more direct way of business in mainstream development, and concern for less privileged groups in society. In India, there is a growing realization that businesses cannot succeed when isolated and social progress is needed for growth. An ideal CSR practice has both ethical and philosophical dimensions, particularly in India where there is a wide gap between sections of people in terms of income and living standards as well as socio-economic status.
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