POLITICAL
Business NGO_class 6.pptx

Business NGO_class 6.pptx - NGOs and MNCs Relationship...

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NGOs and MNCs Relationship Gilberto Sarfati
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Corporate Social Responsability CSR is as a stakeholder-oriented concept that extends beyond the organization’s boundaries and is driven by an ethical understanding of the organization’s responsibility for the impact of its business activities, thus, seeking in return society’s acceptance of the legitimacy of the organization
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Corporate Social Responsability Classical Arguments: Moral obligation – Do the right thing. Sustainability - “Meeting the needs of the present without compromising the ability of future generations to meet their own needs.” License to operate – permission of governments Reputation – Company’s image/branding
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Corporate Social Responsability Classical Examples
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Organized hypocrisy? Too much focus on public image but is not really part of the business. McDonald’s – Bad pay around the World. Bad for your health.
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Tripe Bottom Line Eco-Capitalism People – Fair pay, fair trade, give back to the community, etc.
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  • Fall '14
  • TotonHartanto,M.Sc.inInternationalRelation,C.P.A.
  • Political Economy

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