Marketing.odt - Missions and Objectives Objectives Business objectives R&D Profitability goals Quality Marketing Objectives Expand product line Develop

Marketing.odt - Missions and Objectives Objectives Business...

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September 19, 2017 Missions and Objectives Objectives: Business objectives: R&D Profitability goals Quality Marketing Objectives: Expand product line Develop new markets Increase market share Business Portfolio Strategic Business Units: 1.What is the attractiveness of an industry? 2.What is the SBU's Strength (market share) in that industry? 1. Build – Invest more. 2. Hold – Invest just enough. 3. Harvest – Take out cash/equity regardless of long term effects. 4. Divest – Sell SBU or phase it out. Product/Market Grid: Identifies growth alternatives by looking at existing/new markets and existing/new products.
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  • Fall '17
  • Mike Dewling

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