4. PPT 4 - New Product Strategies.pptx

4. PPT 4 - New Product Strategies.pptx - NEW PRODUCT...

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1 NEW PRODUCT STRATEGIES Strategic Marketing & Planning Naveed Ilyas | [email protected]
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Review 2
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Organizations Must Build A Culture Of Innovation 3
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The world’s most innovative companies - 2010 4
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New Products 5 Customer Value Expectations Customer Satisfaction Gap Product Use Experience NEW PRODUCT OPPORTUNITIES
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New Products New product classifications: Newness to market Newness to company New product types Transformational innovations e,g, ATM, digital camera, tab, google glass, etc. Substantial innovation e.g. diet coke Incremental improvements e.g. new flavor 6
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New Products Customer value analysis is required to identify needs for: New Products Improvements to Existing products Production processes Supporting services 7
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New Products
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