Starbucks.edited.docx - Starbucks 1 Starbucks By(Name...

Starbucks 1
Starbucks
By (Name)
Course
Professor’s Name
Institution
Location of Institution
Date

Starbucks 2
Starbucks
Introduction
Starbucks is one of the most known and famous coffee dealers in the United States. It
was founded in 1971 by three individuals Jerry Blandwin, Zev Siegl and Gordon Bowker in the
Seatle United States. The company distinguishes itself and focusses on creating, maintaining and
sustaining their own coffee culture. The company serves both quality products of coffee and
customer experience that is more distinctive of all. Starbuck’s business strategy is ever growing
at a good significant stage keeping up and developing the company. As we live today, the
company has into a big and trusted coffee retailer and operates a good number of coffee shops
globally.
Starbuck’s has built a trusted brand name through various competitive business strategies
and has withstood competitive forces from their competitors and the higher taxation from the tax
authorities across the globe. This case study analysis of the Starbucks plans and strategies are set
to deduce the best options for the company’s future, reviews of its performance, its internal
environment and capabilities. The case study will as well provide the recommendation after
addressing all the areas of incorporated through proper analysis for acquiring the strategies.
Resources, capabilities and core competences
The role of firm or company’s resources and capabilities is the provision of foundation
for creating strategies and firm’s relationship with the external environment. The firm’s resources
are categorized into human resources and physical resources.

Starbucks 3
Physical resource
The company has branches and serves over 60 countries around the globe. It serves more
than 20 items in the coffee field, ranging from beverages, machines, cups, cakes and snacks.
Starbucks Company has more than 20,000 stores and retailers in more than 60 countries globally.
Furthermore, the company has cooperated with other brands, they manufacture and sell coffee
drinks in bottles and ice creams. Due to this incorporation, their products are available for sale in
other channels ice convenient stores. The company has grown over the years, and currently, they
have expanded and engaged sin other chains of businesses such as music CDs and Tazo tea.
The engagement of the company in other business disciplines had increasing drawn its
customers and helped them beat their competitors in the same field. Most customers have shifted
to Starbucks’ music compilations that are produced by Hear Music Company (Msnbc.com,
2009). Starbucks being a disciplined and good in both innovation and management of its
resources and innovation timeline is the key reason of the company’s success.