SWOT Analysis Name Course Date Institution
Coffee Distribution Business Introduction SWOT analysis of a business allows the owner or shareholders to identify the potential strengths, weaknesses, opportunities, and threats of the business or the company. SWOT analysis also allows the owner to know whether the business plan is viable or not. The analysis of the coffee distribution business plan yielded much information that can be useful to both the owner and the investors. SWOT serves as a tool for controlling the business since it enables the owner to predict the future of his/her business. It reveals the threats that could lead to failure of the coffee distribution business. Strengths The Coffee Warehouse intends to take advantage of the current market for suppliers of coffee distributors by providing the only full-service distributor in the Spokane/Northern Idaho region. Currently, no other distributor provides paper supplies or beverage cup systems. This will allow potential customers the opportunity to work with one vendor to obtain supplies as compared to the current system of using multiple vendors. The owners, Steve and Jennifer Smith, have over 20 years of combined experience in distribution and sales management. Jennifer Smith also has a strong background in graphic design, customer service, and office management.
- Summer '16
- Smith Eliud