Exam_2_study_guideCOM275.doc - Exam#2 Review Sheet COM 275...

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Exam #2 Review Sheet COM 275 Lecture 10: Chapters 4 & 5 O Understand Social Cognitive Theory. o Triadic reciprocal causation-thought and behavior are determined by behavior, personal characteristics and environmental factors or events o Distinctly human traits o Four distinctly human traits: Symbolizing capacity Self-regulatory capacity Self-reflective capacity Vicarious capacity o Four self-reflective modes Logical Enactive Social Vicarious O What are the self-reflective modes of SCT? O What are pro-social and anti-social behaviors? O What is modeling? o Four processes involved: attention, retention, motor reproduction, and motivation o Observational learning: people learn by watching the actions of others and the consequences of those actions o Abstract modeling- applying previously learned rules ot new situations o Modeling creates both inhibitory and disinhibitory effects O What is priming? What are the models of priming? o Priming occurs when media activates related thoughts stored in one’s mind o Based on cognitive neoasssociation
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Network of semantically related thoughts Stimuli trigger chains of mental activation o Models of priming: Storage bin model- recently primed concepts are strongest O What are the conceptual roots of priming? o Cognitive neoasssociation Network of semantically related thoughts and feelings Brain stores memories, thoughts, and scripts together Stimuli trigger chain of mental activation o Mental models Dynamic mental representations of a situation, event, or object time- bound, but exist longer than network models Lecture 11: Diffusion of Innovations O What is an innovation? o An idea, practice, or object perceived as new by an individual or another unit of adoption o Successful innovation: Relative advantage Compatibility Complexity Trialability Observability O What does theory say about the pattern of spread of a given innovation? o Spreads through society in a predictable pattern- rate of diffusion O Know the steps of the innovation process. o Knowledge, persuasion, decision, implementation, and confirmation O Know the different adopter categories in the DoI process.
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