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Bergerac Systems: The Challenge of backward IntegrationGroup 2Aravind MahendranAkshat PaliwalRaja siva Sampath KoraDivya JhambSasank Loya
Market Overview- Pet Diagnostics•Increasing pet ownership•Humanization leads to willingness to pay•Supply side improvement in diagnostic equipment's for pet care•In House lab equipment and point of care testing reduced diagnostic time for both doctors and pet owners
Overview of Bergerac Systems•Founded in 2001•Diagnostic Equipment focusing on household pets•First product, HemaVue•Also added a line of disposable test kits•In mid 2006, Omnivue Launched•In 2013, Forecasted launch of Omnivue Mobile
Omnivue Features•Simple to use•Less physical footprint•Highly accurate test results•Reference lab ( quality and accuracy)•Competitive pricing ( $9,500 for instrument and $9.25 for test cartridges)•750 units sold in 1 year and expected sales of 7,500 units at end of 2010