GUCCI CaseReport#5.docx - Case Report#5 Koh Hyunyoung...

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Case Report #5 Koh Hyunyoung 2013-13520 Gucci Group N.V De Sole’s Strategic Choices: Firm Infrastructure - Combine Gucci’s 7 operating companies all over the world – Guccio Gucci, Gucci France, Gucci Ltd. UK, Gucci S.A, Switzerland, Gucci America, Gucci Japan and Gucci Co. Ltd., Hong Kong. - Tom Ford as creative director Remaking the brand by focusing on fashion - Relaunching leather goods and shoes - New aggressively glamorous and edgy image - Redefine target customer - Human Resource Managemnt - Stock options to employees Cost cutting: - 50 people fired at corporate level - manufacturing workforce 100 Cost Leadership Low High High Low Differentiation 1990 1994 2000
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Inbound Logistics Supported by Human Resource Management Carefully choose suppliers and strengthen relations In-house production only of exotic leather items, subcontract rest Highly flexible production system of skilled artisans, advanced technology and efficient logistics Operations Supported by Technology Development Technical + financial support and/or production
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