Competitive Analysis_Helen Nonnenmacher.docx - Competitive...

This preview shows page 1 - 2 out of 4 pages.

The preview shows page 1 - 2 out of 4 pages.
Competitive AnalysisDate:11/26/2017From: Helen NonnenmacherSubject: McDonaldsIn the following competitive analysis I will indicate McDonalds and analyze the marketstructure as well as the biggest competitors labeled Starbucks and Yum Brands, Inc.Product OverviewWith no doubt is Mc Donald’s the worldwide largest fast food hamburger restaurant chainwhich was founded in 1940 and based in Oak Brook.Today, McDonald's is serving about 69 million clients day by day in more than 100 countriescrosswise over around 36,900 outlets. McDonald's fundamentally offers hamburgers,cheeseburgers, chicken items, fries, breakfast, sodas, milkshakes, wraps, coffee and desserts.They extended their menu in order to change consumer tastes after raising criticism for theunhealthy feature of their food, therefore the company added salads, fish, smoothies, andfruits to their product line.However McDonald’s has figured out how to separate themselves from different companiesor items by getting the clients related to the brand. Besides that McDonald’s understood thatthe brand and the achievement are of high esteem, on account of their magnificent notorietyeverywhere throughout the world.Furthermore McDonald’s realized that the brand and the fame are of high value, because oftheir brilliant reputation worldwide. Nevertheless the company has loyal consumer and ahuge market value even though of their augmented prices. With usage of their remarkableMc Donald’s logo, quality, and various innovations, they try to differentiate their food fromtheir competitors.CompetitorsFastFood chaines like quick service restaurants are the hugest competitors for McDonald’s.

Upload your study docs or become a

Course Hero member to access this document

Upload your study docs or become a

Course Hero member to access this document

End of preview. Want to read all 4 pages?

Upload your study docs or become a

Course Hero member to access this document

Term
Fall
Professor
ETTER
Tags

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture