Dr. Lian Shao October 5, 2017 MGMT 490/407 Managing a Global Workforce ession 3: Competitive Advantage, Entry Strate & Organizational Design P&G Japan: SK-II Globalization Proje
Review - Context of Cross-Cultural MGMT • Social institution Economic system: market, command, mixed; established, emerging, developing; market transition, privatization Industrialization: pre-industrial, industrial, post-industrial Religion: Christianity, Islam, Hinduism, Buddhism • Political ( democracy, totalitarianism ), legal system ( sources and principles of international law ) • Labor, employment, and business practices ( vary widely among countries around the world - Which is the most appropriate?) • Environmental protection and development ( differ widely in how value and approach natural resources ) • Culture (French Danone Acquired Russian Bolshevik Biscuit) Collective programming of the mind; learned, shared, guides, distinguishes Major cultural frameworks (Hofstede, K&S, Trompenaars, & Hall) Sophisticated stereotyping (dynamic, individual differences, complicated) 2
Course Road Map Module I Context Module II HRM-Related Issues Module III Critical Skills -Social Institutions & Culture ***SWOT, Entry Strategy, & Organizational Structure -Ethics & Corporate Social Responsibilities (CSR) -Expatriate Management -Diversity Management -Women Expatriate -Compensation -Knowledge Management -Communication -Negotiation -Decision making -Team management Leadership 3
Agenda – Comp Adv, Entry Strategy, & Org Design 4 • Competitive advantage – SWOT analysis External environmental scanning + Internal resource analysis • Choice of location & Entry strategy • Organizational design – Divide & coordinate • Case: P&G Japan: SK-II Globalization Project Global rollout of SK-II, a prestige skin-care product developed in Japan Whether the success in Japan transferable to other markets?
Competitive Advantage Analysis - SWOT • External (Environmental Scanning) The geographic areas where the firm is considering operations What opportunities and threats are involving in global expansions •
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- Fall '08