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Camille ToulouzeFall 2017G01108174October,18thCase#5: Leo Burnett Company: Virtual Team ManagementLeo Burnett (LB) company is a well-know advertising company which already spreadits footprint on three different continents: Europe, Asia and North America. LB is working inmultidisciplinary team for each brands and produce qualitative creative products in order tostimulate a valuable interconnectedness between the brand and its customers. The team ismainly composed of young employees and they are all dedicated to the large amount ofweekly work. Firstly, based in Chicago, the LB company opened one office in Toronto and another one in London, which became the LB’s headquarters. Until now, the company isworking hand in hand with a long-lasted client, Ontann Beauty Care (OBC). OBC is one of theleading manufacturer in beauty and health. Its global marketing team is centralized, theydevelop global communication templates and local markets have to adjust the offer to themarket by thinking below the line (BTL).