Week 3 comments on annotation.docx - Week 3 Comments on...

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Week 3: Comments on Annotation Week 3 Comments on Annotation Salman Ul Haq Davenport University MKTG723 Mike Carey 11-20-17 1
Week 3: Comments on Annotation Comments on Annotation The article I selected for this week is titled as “Consumer innovativeness in consumer-company relationship and mediating role of consumer value: An empirical study of cell phone users in Pakistan. International Review of Management and Marketing”. The article discusses the relationship between the company image, company trust, and consumer value and consumer innovativeness behavior. It studies the relationship between the company’s image and the company’s trust with regarding to the consumer’s independent decision making process. The data was collected from the university students who uses cell phones. The results showed the significant impact of company image and company trust on consumer innovativeness behavior

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