WALT DISNEY Case Report.docx

WALT DISNEY Case Report.docx - Case Report#6 Walt Disney Co...

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Case Report #6 Walt Disney Co.: The Entertainment King Koh Hyunyoung 2013-13520 The ending credits of one of Disney’s animated movies feature a quote by Walt Disney that says, Around here, however, we don’t look backwards for very long. We keep moving forward, opening up new doors and doing new things, because we're curious… and curiosity keeps leading us down new paths. This statement embodies perfectly the culture within Disney where curiosity, focus, determination, courage to take risks to do the impossible are at the essence of Disney’s long-run success. Even at the face of failures and adversities, such as WWII, financial instability, the deaths of both Disney brothers; when everybody else was doubting and saying no (e.g. the risks of creating theme parks), Disney was saying yes and not giving up. Their endless drive towards innovation and creativity from the very beginning of the company and in every aspect of their decisions, changed the entertainment industry forever with the introduction of cartoons with synchronized audio, full-length, full-color animated movies, Disneyland theme parks and live shows. On a business level, instead of simply licensing deals or relying on external suppliers and buyers
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