SWOT_Analysis -Apple Inc ver 1.0 2017.docx - Running head APPLE SWOT ANALYSIS 1 SWOT ANALYSIS APPLE INC Suraj Sharma August 2017 Columbia Southern

SWOT_Analysis -Apple Inc ver 1.0 2017.docx - Running head...

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Running head: APPLE SWOT ANALYSIS1S W O TANALYSISAPPLE INC.Suraj SharmaAugust, 2017Columbia Southern University
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APPLE SWOT ANALYSIS2KEY FACTS ABOUT APPLE INC.NameApple Inc.HeadquartersCupertino, California, United States IndustriesComputer hardware :Mac, iMac, Mac Pro, MacBook, MacBook Air, iWatchComputer software: iOS, OS X, Safari, Siri, iWork, iPhotoConsumer electronics :iPod, iPhone, iPad, Apple TV and MacDigital distribution: iTunes store, iCloud, App Store, Mac App StoreMarket GeographicWorldwideCEO at presentTim CookRevenue(in US$)$45.4b (Q3 2017), $215.639 billion (2016) 7.7% decrease over 233.715 billion (2015)Profit (in US$)$8.72 (Q3 2017), 45.687 billion (2016) 14.4% decrease over 53.394 billion (2015)CompetitorsSamsung Electronics Co., Ltd., Google Inc., Microsoft Corporation, Amazon.com, Inc., International Business MachinesCorporation, Cisco Systems, Inc., Dell Inc., LG Electronics, Lenovo Group Limited, Hewlett-Packard Company, Sony Corporation and many other computer hardware and software companies(Jurevicius, 2016)SWOT ANALYSIS OF APPLE INC.
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APPLE SWOT ANALYSIS3STRENGTHSEffective innovation processStrong brand imageHigh profit marginsDesign & TechnologyLeadership position.WEAKNESSESLimited distribution networkHigh selling pricesSales limited mainly to high-endmarketIncompatibility of Apple products andservices with other productsManagement changesOPPORTUNITIESDistribution network expansionRising demand for tablets andsmartphonesCreation of new product linesTechnological advancementApple carsApple can develop their own anti-virus solutionMobile PayProduct diversificationMergers and AcquisitionsMarketingTHREATSAggressive competitionImitationRising labor cost Software is only intended for AppleproductsSwitching in technology is very fastSaturated mobile marketDecline in stock pricesRapid changes in technologyGovernment regulation Taxes & Unstable dollarSTRENGTH:Evaluates great use of skills and results in the marketEffective innovation processApple is known for their innovative ideas, unique design of hardware and software basedon the company’s growth strategies. Rapid innovation enables the Apple to be a leader with thelatest technologies to ensure the advantage. Apple designs and develops their own hardware,software, applications and services which is unique and innovative. Apple creates a competitiveadvantage no other company can match or meet. Apple has a reputation of developing highlyinnovative, well -designed, and well-functioning products and providing excellent customersupport, which leads to a happy end-user experience. Apple had an innovative founder, Steve
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APPLE SWOT ANALYSIS4Jobs, who has helped them innovate through Apple’s corporate roots to excel in a unique designand many user-friendly products and services. These are some reasons why customers are willingto pay high prices for Apple products which other competitors were unable to match so far.
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