SWOT_Analysis -Apple Inc.docx - Running head APPLE SWOT ANALYSIS 1 SWOT ANALYSIS APPLE INC SURAJ SHARMA COLUMBIA SOUTHERN UNIVERSITY APPLE SWOT ANALYSIS

SWOT_Analysis -Apple Inc.docx - Running head APPLE SWOT...

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Running head: APPLE SWOT ANALYSIS1S W O TANALYSISAPPLE INC.SURAJ SHARMAAUGUST 26, 2017COLUMBIA SOUTHERN UNIVERSITY
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APPLE SWOT ANALYSIS2KEY FACTS OF APPLE INC.NameApple Inc.HeadquartersCupertino, California, United StatesIndustriesComputer hardware (Mac, iMac, Mac Pro, MacBook, MacBook Air)Computer software (iOS, OS X, Safari, iLife, iWork, iMovie, iPhoto)Consumer electronics (iPod, iPhone, iPad, Apple TV and Mac products)Digital distribution (iTunes store, iCloud, App Store, Mac App Store)Market GeographicWorldwide (retail stores in 20 countries and online stores in 38 countries)CEOTim CookRevenue(in US$)$45.4b (Q3 2017), $215.639 billion (2016) 7.7% decrease over 233.715 billion (2015)Profit (in US$)$8.72 (Q3 2017), 45.687 billion (2016) 14.4% decrease over 53.394 billion (2015)CompetitorsSamsung Electronics Co., Ltd., Amazon.com, Inc., International Business Machines Corporation, Cisco Systems, Inc., Google Inc., Microsoft Corporation, Dell Inc., LG Electronics, Lenovo Group Limited, Hewlett-Packard Company, Sony Corporation and many other computer hardware, computer software, consumer electronics and Internet companiesSWOT ANALYSIS OF APPLE INC.
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APPLE SWOT ANALYSIS3STRENGTHSEffective innovation processStrong brand imageHigh profit marginsDesign & TechnologyLeadership position.WEAKNESSESLimited distribution networkHigh selling pricesSales limited mainly to high-endmarketIncompatibility of Apple products andservices with other productsManagement changesOPPORTUNITIESDistribution network expansionRising demand for tablets andsmartphonesCreation of new product linesTechnological advancementApple cars, Apple watch app and iTVApple must develop their own anti-virus solutionConsumer demandsOverseas factoriesProduct diversificationMergers, Acquisitions and MarketingTHREATSAggressive competitionImitationRising labor cost Software is only intended for AppleproductsSwitching in technology is very fastSaturated mobile marketDecline in stock pricesRapid changes in technologyGovernment regulation Taxes & Unstable dollarSTRENGTH:Evaluates great use of skills and results in the marketEffective innovation processApple is known for innovative ideas, unique design of hardware and software based on thecompany’s growth strategies. Apple is a forefront due to rapid innovation in premium consumerproducts. Apple spend on research, innovation and unique designs also develops their ownhardware, software, applications and services which gives Apples a competitive advantage overcompetitor. Apple has a reputation of developing highly innovative, well-designed, and well-functioning products and providing excellent customer support which results to happy end-userexperience. Apple had innovative founder Steve jobs who nurture innovation in Apple’s
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APPLE SWOT ANALYSIS4corporate roots to excel in unique design and user-friendly products and services that integrate
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