Social - Social Psychology 1. examines the influence of...

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Social Psychology 1. examines the influence of social processes on the ways in which people think, feel and behave. 2. Attitude: an association between and act or object and an evaluation a . 3 components: i. cognitive component or belief ii. evaluative (or emotional) component iii. a behavioral disposition b. vary along several dimensions: i. attitude strength: the durability and impact of an attitude ii. attitude accessibility: the ease with which an attitude comes to mind iii. implicit attitudes: attitudes that regulate thought and behavior unconsciously and automatically iv. cognitive complexity v. attitudinal ambivalence: the extent to which a given attitude is associated with 1
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conflicting evaluative responses vi. attitudinal coherence: the extent to which an attitude is internally consistent iii. attitudes only imperfectly predict behavior a. the more specific both the attitude and the behavior the more predictable b. attitudes are only 1 factor in determining behavior c. implicit attitudes may undermine explicit attitudes d. attitudes acquired from personal experience are more influential 2
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c. persuasion : deliberate efforts to change an attitude i. 2 routes a. central: inducing the recipient of a message to think carefully and weigh arguments i. works with people motivated and with the time to think about it b. peripheral: appeals to less rational and thoughtful processes: i. classically conditioned responses ii. repetition a. creates familiarity b. strengthens association between pieces of information c. loss of message source implies credibility ii. components: a. source b. message c. channel d. context i. attitude inoculation e receiver 3
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f. behavioral change d. cognitive dissonance : a perceived conflict between an attitude and a behavior or between an attitude and a new piece of information i. conflict leads to dissonance ii. dissonance motivates a return to consistency a. involves changing the attitude, behavior, or perception of conflict iii. in attitude-behavior conflict the attitude is more likely to change iv. less dissonance if the person has a credible explanation for the conflict a. if the person has little choice in the conflicting action, little dissonance or attitude change v. alternative explanations a. self-perception theory: people infer their attitudes, emotions and other internal states from their behavior b. self-presentation theory: only 4
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reported attitudes change 5
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ocial Cognition the processes by which people make sense of themselves, others, social interactions and friendships a. first impressions: the initial perceptions of someone, which affect future beliefs about that person i. develop initial schemas a. influence future perception and memory ii. if too rigidly or automatically applied schemas can develop into stereotypes : characteristics attributed to people based on their membership in specific groups
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Social - Social Psychology 1. examines the influence of...

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