expanding-the-playing-field-nikes-world-shoe-project-a-preview_copy.pdf

Expanding-the-playing-field-nikes-world-shoe-project-a-preview_copy.pdf

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Unauthorized reproduction and distribution is an infringement of copyright. Contact us for permissions: [email protected] or 734-615-9553 Expanding the Playing Field: Nike’s World Shoe Project (A) case 1-428-673 January 1, 2002 Published by WDI Publishing, a division of the William Davidson Institute (WDI) at the University of Michigan. ©2008 The William Davidson Institute. Research Associate Heather McDonald and Professor Ted London developed this case under the supervision of Professor Stuart Hart while at the Kenan-Flagler Business School. To bring inspiration and innovation to every athlete in the world. Company Mission Statement We want to be able to shoe and clothe young athletes of the world regardless of where they live. To do it for really difficult socio-economic situations is both challenging and rewarding. Tom Hartge, Footwear Director for Emerging Markets The words “just make me the shoe!” echoed down the boardroom table to Tom Hartge, a 17-year veteran of the running company, Nike, Inc. Tom Clarke, president of the company in 1998, had attended the
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