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Module 2 - Disruptive Technologies from Gartner’s Hype Cycle–YOUR NAMEIntroduction –At its core, disruptive innovation is a process where a product or service is introduced to a market, providing access to customers who were not being served by the incumbent. Typically, with disruptive innovation, the new entrant is able to gain a foothold in the market, thereby displacing incumbents who are unable to adapt to the disruption in their field (Disruptive Innovation, 2017). Unfortunately, however, the concept of a disruptive innovation is something that has been grossly misapplied to support of any type of innovation or situation that would shake up an industry. (Christensen, et. al., 4) True disruptive innovation should be true to its principles (Figure 1) and not be used as a buzzword to explain business decisions. Software-Defined Security- I work in the datacenter industry for Digital Realty, a real estate company who owns and manages data centers and colocation space, providing connectivity solutions for our customers as well as their customers and partners. With each technological innovation requiring cloud technology and interconnections, datacenters are needed. One emerging technology in Gartner’s Hype Cycle directly related to my industry is Software-Defined Security. (Gartner, 2016) In an age in which information security is paramount to operations objectives and technology is growing at a rapid rate, there is a need for increased and reliable security, especially across an organization’s datacenters. Software Defined Security (SDS) is a software-based system that users to have a complete view of a network and allow for immediate adjustments should an administrator suspect suspicious behavior. The software monitors and controls threats across an entire datacenter and eliminates the need for hardware. (Catbird) With SDS technology, organizations are easily able to adapt their security to ever expanding and growing technologies with a software based platform (Figure 2). (Pettey, 2015) This type of disruptive technology companies will be able to view their datacenter security in a holistic way, connecting those concerned about large-scale implementation. SDS technology will enter as a new-market foothold, specializing in software based systems rather than hardware based systems, targeting those customers who want more control over their datacenter security, those who utilize cloud-based infrastructure, and those who manage enterprise security. This should get incumbents to consider the services they offer and products they provide, determining if they are missing out a target group of customers. Virtual Reality –Another emerging technology with the potential to be disruptive featured on Gartner’s Hype Cycle is virtual reality. (Gartner, 2016) Similar to how Nintendo created the Wii to reach non-gamers while Sony’s Playstation was targeted at the hardcore gamer (Harvard Business Review), virtual