Quality Kiosk_grp 9.pptx - QualityKiosk Drawing up a sales...

This preview shows page 1 - 4 out of 7 pages.

The preview shows page 2 - 4 out of 7 pages.
G R O U P 9QualityKioskDrawing up a sales strategy
Analyse the Indian market for Quality Assurance services in 2015 specifically forthe banking sector and outline the implications for QualityKioskNeed of QAfor BankingSectorIncreased complexity of the business applications led to the growth of QAservicesSecurity issues, functional loopholes, poor end customer experience, loss ofmoney due to fraud, erratic system behaviourBad applicationcaused irreparable damage to the reputationand balancesheet of bankGrowthPotentialIndian software testing market stood at $5 billion in 2015Estimated growth rate of 20%YoY because only 34% of projects metobjectivesImplicationsfor QualityKioskOpportunity for the company to provide its end-to-end offeringBanking vertical contributed 40% of overall business with far greaterprofitability than insurance verticalAggressive target of growing revenues by 5 times in next 5 years
What specific set of customers within the banking sector would you recommend thatKrishna pursue? Justify your answers.

Upload your study docs or become a

Course Hero member to access this document

Upload your study docs or become a

Course Hero member to access this document

End of preview. Want to read all 7 pages?

Upload your study docs or become a

Course Hero member to access this document

Term
Summer
Professor
N/A
Tags

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture