101_CTAs.pdf - A publication of EFFECTIVE CALLS-TO-ACTION...

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A publication of EFFECTIVE CALLS-TO-ACTION 101 EXAMPLES OF How 101 Companies Drive People to Take Action
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Introductory content is for marketers who are new to the subject. This content typically includes step-by-step instructions on how to get started with this aspect of inbound marketing and learn its fundamentals. Read our “Introduction to Effective Calls-to-Action.” INTRODUCTORY IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook is right for you? See the below description to determine if your level matches the content you are about to read. Intermediate content is for marketers who are familiar with the subject but have only basic experience in executing strategies and tactics on the topic. This content typically covers the fundamentals and moves on to reveal more complex functions and examples. Read our guide to “Mastering the Design & Copy of Calls-to- Action.” INTERMEDIATE Advanced content is for marketers who are, or want to be, experts on the subject. In it, we walk you through advanced features of this aspect of inbound marketing and help you develop complete mastery of the subject. After reading it, you will feel ready not only to execute strategies and tactics, but also to teach others how to be successful. ADVANCED ... brings your whole marketing world to- gether in one, powerful, integrated system. HUBSPOT’S ALL-IN-ONE MARKETING SOFTWARE Get Found: Help prospects find you online Convert: Nurture your leads and drive conversions Analyze: Measure and improve your marketing Plus more apps and integrations LEAD GENERATION U BLOGGING & SOCIAL MEDIA q EMAIL & AUTOMATION M SEARCH OPTIMIZATION s MARKETING ANALYTICS Y LEAD MANAGEMENT g Request A Demo Video Overview 101 EXAMPLES OF EFFECTIVE CALLS-TO-ACTION Share This Ebook! Share This Ebook! 2 101 EXAMPLES OF EFFECTIVE CALLS-TO-ACTION 3 This ebook!
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101 EXAMPLES OF EFFECTIVE CALLS-TO-ACTION Share This Ebook! Share This Ebook! 4 101 EXAMPLES OF EFFECTIVE CALLS-TO-ACTION 5 CALLS-TO-ACTION USING CONTRASTING COLORS /8 CALLS-TO-ACTION PRESENTING AN INCENTIVE /32 CALLS-TO-ACTION SHOWING PRODUCT /44 CALLS-TO-ACTION USING GREAT TEXT /62 CALLS-TO-ACTION USING SPACIAL EFFECT /92 CALLS-TO-ACTION CREATING A SENSE OF DIRECTION /126 CALLS-TO-ACTION FOR EMAIL GENERATION /140 CALLS-TO-ACTION WITH PRIMARY & SECONDARY OPTIONS /164 CALLS-TO-ACTION FACILITATING SEGMENTATION /188 CALLS-TO-ACTION THAT MAKE A GOOD USE OF VIDEO /200 CALLS-TO-ACTION WITH UNORTHODOX SHAPES /210 CALLS-TO-ACTION THAT REDUCE VISITORS’ ANXIETY /224 101 EXAMPLES OF EFFECTIVE CALLS-TO-ACTION by Magdalena Georgieva Maggie Georgieva is an inbound marketing manager at HubSpot, responsible for the company’s marketing content offers, such as ebooks and webinars (including the world’s largest webinar ).
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