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1. Advantages of Matrix Questions: it uses space efficiently, respondents will probably find it faster to complete a set of questions presented in this fashion 2. Advantages of questionnaire administered by Interviewer: interview surveys typically obtain higher response rates than mail surveys, respondents more reluctant to turn down an interviewer, decreases "I don't knows" 3. Avoid Double Barreled Questions: researchers must not ask for a single answer to a question that has multiple parts 4. Basic Method of Mail Distribution and Return: send questionnaire accompanied by a letter of explanation and a self-addressed, stamped envelope 5. Bias: refers to any property of questions that encourages respondents to answer in a particular way. The quality of a measurement device that tends to result in a misinterpretation of what is being measured in a particular direction 6. Careful probability sampling: provides a group of respondents whose characteristics may be taken to reflect those of the larger population, and carefully constructed standardized questionnaires provide data in the same form from all respondents 7. Chief shortcoming of close ended questions: lies in researchers structuring of responses. When the relevant answer to a given question are relatively clear, there should be no problem. In other case, however, the researchers structuring of responses may overlook some important responses 8. Close ended questions: questions to which the respondent is asked to select an answer from among a list provided by the researcher. These are popular in research because they provide greater uniformity of responses and are more easily processed than open ended questions 9. Close ended responses: can be directly transmitted into a computer format 10.
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  • Fall '14
  • elliot

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