Franchising.docx - TABLE OF CONTENTS I INTRODUCTION A Name...

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TABLE OF CONTENTS I. INTRODUCTION A. Name and Logo of the Business B. Description of the Business C. Objectives of the Business D. Address of the Business II. Marketing Plan A. Description of the Products B. Potential Markets C. Competitors D. Price Listing E. Marketing Method F. Work Force III. Financial Plan A. Financial Requirements B. Investment of Every Partner INTRODUCTION A. Name and Logo of the Business
Greenwich Pizza is one true Filipino pizza. Greenwich re-invents itself more with a more dynamic “G” logo to attract more customers. This brand look is also an indication of how attuned the company is with the ever-changing times and evolving customer lifestyles. From its previous dark green and red color scheme, Greenwich stores were redesigned with a contemporary motif using the brighter and more dynamic colors of brilliant green and vivid rose. The new colors and graphics help create a livelier, more inviting ambience in Greenwich stores. In addition to this, the new corporate visual identity graphics exhibit the dynamism of the brand. This new look is also complemented by crunchier and tastier pizza products. With rich loads of toppings on crunchy pizza crust, Greenwich created an ideal balance between the customer’s expectations of product quality and taste and a pleasant dining experience. A whole new look, a whole new Greenwich. B. Description of the Business Greenwich Pizza is one true Filipino pizza chain – a small entrepreneurship that made an extraordinary leap to the big league. What started out as a small over-the-
counter pizza store in the Greenhills Commercial Center in 1971, is now the Philippines biggest pizza chain. At Greenwich, you will find out that the joy does not end with the food that is prepared. Greenwich, make it a point to extend this feeling of warmth from ovens to the service, and straight into the hearts of every Filipino. Greenwich go beyond the average pizza chain and offer you an enjoyable combination of delicious food, a comfortable ambience and friendly service that we customize to fit perfectly with your imagination, kind of adventure and the Filipino value of bonding with friends. Greenwich offers you nothing but delicious food choices that have been prepared using high-quality ingredients and standards. The menu is filled with a wide variety of mouth-watering selections from pizzas, pastas, chicken, rice dishes to desserts that will make any meal a delightful shared experience. Greenwich put the highest premium on the products to ensure that customers would get the taste that truly captures the feeling of delicious. Each one has gone through teams of experts that have been involved in developing the perfect taste that our customers keep coming back to. Barkada bonding made better than any other with our delicious offerings.

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