TABLE OF CONTENTSI.INTRODUCTIONA.Name and Logo of the BusinessB.Description of the BusinessC.Objectives of the BusinessD.Address of the BusinessII.Marketing PlanA.Description of the ProductsB.Potential MarketsC. CompetitorsD.Price ListingE.Marketing MethodF.Work ForceIII.Financial PlanA.Financial RequirementsB.Investment of Every PartnerINTRODUCTIONA.Name and Logo of the Business
Greenwich Pizza is one true Filipino pizza. Greenwich re-invents itself more witha more dynamic “G” logo to attract more customers. This brand look is also anindication of how attuned the company is with the ever-changing times and evolvingcustomer lifestyles. From its previous dark green and red color scheme, Greenwichstores were redesigned with a contemporary motif using the brighter and more dynamiccolors of brilliant green and vivid rose. The new colors and graphics help create alivelier, more inviting ambience in Greenwich stores. In addition to this, the newcorporate visual identity graphics exhibit the dynamism of the brand. This new look isalso complemented by crunchier and tastier pizza products. With rich loads of toppingson crunchy pizza crust, Greenwich created an ideal balance between the customer’sexpectations of product quality and taste and a pleasant dining experience. A whole newlook, a whole new Greenwich.B. Description of the BusinessGreenwich Pizza is one true Filipino pizza chain – a small entrepreneurship thatmade an extraordinary leap to the big league. What started out as a small over-the-
counter pizza store in the Greenhills Commercial Center in 1971, is now the Philippinesbiggest pizza chain.At Greenwich, you will find out that the joy does not end with the food that isprepared. Greenwich, make it a point to extend this feeling of warmth from ovens to theservice, and straight into the hearts of every Filipino.Greenwich go beyond the average pizza chain and offer you an enjoyablecombination of delicious food, a comfortable ambience and friendly service that wecustomize to fit perfectly with your imagination, kind of adventure and the Filipino valueof bonding with friends.Greenwich offers you nothing but delicious food choices that have been preparedusing high-quality ingredients and standards.The menu is filled with a wide variety of mouth-watering selections from pizzas,pastas, chicken, rice dishes to desserts that will make any meal a delightful sharedexperience.Greenwich put the highest premium on the products to ensure that customerswould get the taste that truly captures the feeling of delicious. Each one has gonethrough teams of experts that have been involved in developing the perfect taste thatour customers keep coming back to. Barkada bonding made better than any other withour delicious offerings.