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Running head: NICHE1Cape Fear Pulmonary Associates’ Niche MarketJacqueline T. AshleyMrs. Jennine KinseyMay 23, 2017
NICHE2AbstractAs the author, I introduced the organization and identified the overall population. Niche market was defined and what the niche market for Cape Fear Pulmonary Associates is was explained. Strategies for niche markets were explained as well and how the organization adapts its market programs to address that target. Finally, I explained market segmentation and which strategy wasimplemented by Cape Fear Pulmonary Associates.
NICHE3Cape Fear Pulmonary Associates’ Niche MarketThe organization I chose is Cape Fear Pulmonary Associates is a group practice with one site located in Fayetteville, NC. The organization specializes in Internal Medicine, Pulmonary Medicine, and Pulmonary Critical Care Medicine with two doctors, Dr. Jayesh B. Dave’, MD and Dr. Irene Locklear, MD. The niche market for this organization is pulmonary medicine because that is primarily their main specialization. (n.d.).