Working Backwards To Make Things “Write.”Qodeesha HopeEnglish 101-23May 2, 2016Table Of ContentsEssay 1 Assignment Sheet____________________3-4Essay 1 Rough Draft____________________ 5-11
Essay 1 Final Draft/Portfolio Draft____________________ 12-18Essay 2 Rubric____________________ 19-20Essay 2 Rough Draft____________________ 21-26Essay 2 Final Draft/Portfolio Draft____________________ 27-32Essay 3 Rubric____________________ 33-35Essay 3 Rough Draft____________________ 36-43Essay 3 Final Draft/Portfolio Draft____________________ 44-51Critical Rational____________________ 52-55Formal Essay 1: Rhetorical Analysis of a TV Commercial(100 points)Introduction paragraph deadline: Wednesday, ⅔Peer review deadline: Friday, ⅖Final draft deadline: Monday, 2/15Instructions: Write a 4-page, detailed analytical essay responding to the following prompt. Yourpaper must adhere to all of the formatting guidelines on the last page of this assignment sheet.
1. On the site ispot.tv/browse, find a TV commercial that piques your curiosity. 2. Come up with an argumentative claim (your thesis) that discusses what primaryrhetorical strategies the commercial uses to manipulate and persuade its audience. 3. Write a logically structured essay that supports your thesis with concrete evidencefrom the commercial. Analyze the specific rhetorical strategies and techniques eachcommercial uses to advertise its brand/service/product to consumers. Discuss detailssuch as:Dialogue, vocal tone Gestures Colors Shading (light and dark) Setting and set designMusic Clothing Cinematography Editing / narrative structureIt is crucial that you discuss not only what rhetorical strategies the commercials implement,but why the commercials implement those particular rhetorical strategies and how thosestrategies affect audiences. Consider some of these questions to help guide your discussion:o What kind of atmosphere or mood is the commercial trying to create? How can you tell?Why would each company try for that particular atmosphere or mood?o Is this commercial likely to persuade consumers to buy its products or services? Why orwhy not?o How does the commercial make you feel? What specific qualities of the commercialmake you feel this way?o What kinds of people represent this commercial’s target audience? How can you tell?What does knowing a commercial’s target audience tell you about the company, or abouthow the company understands its products/services? Is this company possibly makingincorrect or limited assumptions about their target audiences?o Does this commercial miss the mark anywhere? How so? Could the advertisement beseen as offensive, insensitive, or misguided somehow? If so, what specific moments ordetails give you this impression?o How does the advertisement use the three rhetorical appeals? What is the commercialtrying to accomplish by using the appeals in this particular way? Formatting requirements for Formal Essay 1:Must have a creative, thoughtful, unique titleA single-spaced heading that includes only your name, the essay number or type (either“Formal Essay 1” or “Rhetorical Analysis” will be fine) and the due date—see examplebelow A minimum of 4 full pages of prose Page numbers on every page 12 pt. Times New