Communication Strategy- Week 4- Team C (3).docx

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Communication Strategy 1 Communication Strategy Jabetha Greer, Heather Mesa, Kristie Reed, and Kimberly Taylor HCS/490 August 6, 2016 Instructor Ann Fairchild
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Communication Strategy 2 Communication Strategy We are trying to help a consumer with a communication strategy for communication for a product that is new and will be opening soon. This consumer is a hospital which will be opening a new program for diabetes. When speaking about a hospital organization that is opening new program on diabetes we should propose of all ages, when proposing to people with different generations they have their own ways to access communication. When managing the generation with the older consumers’ technology is probably not a good way to talk about the new diabetes program. Some of the ways to communicate and propose about the diabetes program to the generations that is older would involve: Radio Advertisement, Newspaper Ads, Bill Board, T.V. advertisement, Community mailers (Solheim, (2012)). This generation will offer some face to face methods to help gain trust, understanding and loyalty. It is important to make them feel comfortable by communication in a polite manner that is serious and shows respect. (Solheim, 2012). Baby boomers, this generation maintains plenty of knowledge when it comes to technology. Baby boomers do not like feeling like someone is telling them what to do. They like to have thorough information that will help make their own decisions (Solheim, (2012)). The new diabetes program needs to reach their target audience which would be their patients who suffer diabetes and others in the community that suffer diabetes as well. We can use an integrated campaign of social media, television, radio, and print such as brochures in order for them to be able to reach their target audience. There is a challenge of integrating an advertising and communication plan that works online as well as with traditional media plans. Since, we only have a target audience of current patients who have diabetes and trying to bring in new patients who have diabetes we can make an integrated advertising campaign that can bring in
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Communication Strategy 3 patients with diabetes (Berkowitz, 2011). It would be best if we had a website that portrays the new diabetes program. It needs to have pictures that tell a story and the main goal, which is to
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