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INDIVIDUAL ASSIGNMENTEMM231 - LEADERSHIPPrepared by:Joel Edwardgo – 16111013LEADERSHIP STYLE OF:RICHARD BRANSON FOUNDER OF THE VIRGIN GROUPIPMI International Business SchoolBachelor of Business Administration 2016Sir Richard Charles Nicholas Branson (born 18 July 1950) is an English business magnate, investor and philanthropist. He was knighted in 1999 for his services to
entrepreneurship. He founded the Virgin Group, which controls more than 400 companies. Heindicate his aspiration to become entrepreneur at a young age. His first business venture, at the age of 16, was a magazine called Student. He interviewed several prominent personalities of the late 1960s for the magazine including Mick Jagger and R. D. Laing. Branson advertised popular records in Student, and it was an overnight success. Trading under the name "Virgin", he sold records for considerably less than the "High Street" outlets. The name "Virgin" was suggested by one of Branson's early employees because they were all new at business. At the time, many products were sold under restrictive marketing agreements that limited discounting, despite efforts in the 1950s and 1960s to limit so-called resale price maintenance. Branson formed Virgin Atlantic Airways in 1984, launched Virgin Mobile in 1999, and Virgin Blue in Australia (now named Virgin Australia) in 2000. He was ninth in The