Yunus Yenikalayci Dr. Carner BUS 330 – Print Media Print Media Assignment Product (Company) Name: Massachusetts Financial Services Company "MFS", Investment Management Services. Type of Promotion: Print via Morningstar Magazine (May/June Edition) .The segmentation attempts to publicize the service MFS can provide and at the same time serves as an indirect sales promotion tool for the investment management company's sales products (institutional instruments). Media Type : Print Advertising. Target Market: Baby boomers, elder generations. Geodemographics come into play here, achievers and experiencers would be fascinated to see such a long track record supported by a delivery in value. Promotional Message: MFS paid Morningstar to feature the value proposition "Helping Advisors Deliver Value" in the print media, which was the result of: "90-Year Track Record" + "Long-Term Strategy" + "Integrated Risk Review Process".
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- Summer '19