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The Four Ps of MarketingA Road Map to Greater Visibilityfor Community FoundationsI N S I G H TCOMMUNITY FOUNDATIONS SERIESJANUARY 2011
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North Coast and North StateSierraBay AreaCentral CoastCentral ValleyLos AngelesInland EmpireSouth Coast and BorderCALIFORNIA REGIONS123456789ContentsForeword1Context2Key questions3Introducing the Four Ps4PERSONAL CONTACTSForming new relationships throughexisting networks5PROFESSIONAL ADVISORSConnecting to new donors througha proven channel7PARTNERSHIPSJoining forces to access new audiences10PUBLIC AWARENESSGaining new recognition of youridentity and impact12Going to work17Capacity assessmentMarketing planProject initiationMessaging structureProgress reportAwareness and perceptionsI N S I G H TC O M M U N I T Y F O U N D A T I O N S S E R I E S : T H E F O U R P s O F M A R K E T I N GThe Four Psof Marketing for Community FoundationsPERSONAL CONTACTSPROFESSIONAL ADVISORSPARTNERSHIPSPUBLIC AWARENESSPROJECT PARTICIPANTSThe model and approaches presented in this paper have beendeveloped in conjunction with the nine original participants inThe James Irvine FoundationCommunity Foundations Initiative II,as well as from insights generated through engagement of fieldmembers across the United States.Community Foundations Initiative II Sites1Shasta Regional Community FoundationRedding, California2The Community Foundation of Mendocino CountyUkiah, California3Placer Community FoundationAuburn, California4Napa Valley Community FoundationNapa, California5Solano Community FoundationFairfield, California6Stanislaus Community FoundationModesto, California7Fresno Regional FoundationFresno, California8San Luis Obispo County Community FoundationSan Luis Obispo, California9Kern Community FoundationBakersfield, CaliforniaAnn Arbor Area Community Foundation (MI)Barry Community Foundation (MI)Community Foundation for Palm Beach and Martin Counties (FL)Community Foundation of Greater Flint (MI)Community Foundation of Lorain County (OH)Community Foundation of the Lowcountry (SC)Greater Everett Community Foundation (WA)Heritage Fund — The Community Foundation of Bartholomew County (IN)The Community Foundation of the Holland/Zeeland Area (MI)Parkersburg Area Community Foundation & Regional Affiliates (WV)Community Foundation of Johnson County, Inc. (IA)Telluride Foundation (CO)Triangle Community Foundation (NC)Additional InputsLeaders of the following community foundations vetted this paper andcontributed inputs prior to publication.
I N S I G H TC O M M U N I T Y F O U N D A T I O N S S E R I E S : T H E F O U R P s O F M A R K E T I N GP A G E 1 |T H E J A M E S I R V I N E F O U N D A T I O NCommunity foundations make up one of the fastest growing sectors of philanthropy, with more than 500new community foundations created across the United States in the past 20 years.

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Introduction to Health Care
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Introduction to Health Care
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