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Running head: APLICATION OF KNOWLEDGE MANAGEMENT IN SHUFFLE MASTER 1 Application of Knowledge Management in Shuffle Master Name: Institution:
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APPLICATION OF KNOWLEDGE MANAGEMENT IN SHUFFLE MASTER 2 Application of Knowledge Management in Shuffle Master Shuffle Master is an international company that deals with the supply of gaming materials to casinos. The company provides its casino clients with enhanced productivity, profitability, security as well as gaming entertainment content that are famous and popular in the industry. These contents are provided via four different categories; utility products, which includes roulette chip sorters and intelligent table system modules, automatic card shuffler, proprietary table games such as live table game tournaments, and also electronic tables systems which entail gaming table platforms, and electronic multiplayer. The sales, marketing, and the services of the company are operated with all the parameters of the law governing the jurisdiction of the gaming industry in the world ("Shuffle Master Inc," 2017). Before the year 2005, the organization had been depending on fragmented sales and request handling framework that was making it troublesome for organization representatives to discover incorporated and solid business data. For instance, forecasts were issued a few times each quarter, yet were of restricted an incentive to sales representatives attempting to meet their quarterly objectives because the numbers were stale when they were issued (Hildebrand, 2006). Shuffle Master was utilizing Microsoft's customer relationship management framework, which didn't converse with the organization's Great Plains venture asset arranging framework; a bundle obtained before Microsoft's securing of Great Plains. While Shuffle Master could have
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  • Fall '16
  • Farah Nabilla

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