ad analysis.docx - Burns 1 Caleb Burns Professor Gregory...

This preview shows page 1 - 3 out of 6 pages.

BurnsCaleb BurnsProfessor GregoryEnglish 1B, Wednesday 4PM – 6PM18 October 2017Sex Sells Burgers: An Analysis on Carl’s Jr’s Super Bowl CommercialIt is the biggest day of the year in America for sports and television. Over 114 millionpeople all over the world watching, making it the most watched television broadcast in history. Itis the 49thSuper Bowl. Most people can agree that the best television commercials come out theSuper Bowl, especially when the cost is at $5 million for a minute. Some even say that they onlywatch the Super Bowl for the commercials.Advertisements are meant to be informational and let the audience know why they shouldbuy their product. But now companies have to focus on what will keep people’s attention. In2016, Microsoft concluded that the average attention span of a human has dropped to about eightseconds. This is no less thanks to the digital age and advertisers are taking notice. Commercialsin the early stages of television usually ran about sixty seconds. Now, broadcasting companiesare offering fifteen second slots. And not only are commercials becoming shorter, but they nowhave to be eye grabbing with hot models, fast cuts, and movie-quality effects.The age-old saying that sex sells is hauntingly apparent and Carl’s Jr has a history ofputting out racy commercials. Their signature is finding the most popular model of that year andmaking her eat a burger. The models are usually wearing little clothing but, in this commercial,they did not even bother.The commercial introduces our model, Charlotte McKinney seemingly walking around afarmer’s market in the nude. McKinney made a name for herself that year for posting scandalous1
Burns

Upload your study docs or become a

Course Hero member to access this document

Upload your study docs or become a

Course Hero member to access this document

End of preview. Want to read all 6 pages?

Upload your study docs or become a

Course Hero member to access this document

Term
Spring
Professor
Chapman

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture