Syllabus (2).doc - Ramapo College of New Jersey Anisfield...

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Ramapo College of New Jersey Anisfield School of Business MKTG – 350 International Marketing: CRN 40053 4 Credits: Section 01, Fall 2017 Pre-requisites MKT 290 or GE credit/elective Tuesdays and Fridays 1:45 p.m. - 3:25 p.m. ASB 523 Course Description : This course is a study of the issues, considerations, strategies, and techniques of developing marketing plans within the framework of a worldwide marketplace. Study of this worldwide marketplace and its various cultures and environments and impact on the marketing concept will be explored. Worldwide consumerism, ethics, social responsibilities, interdependencies, and the economic and social development of countries (issues that result from activities of multi-national corporations) will be explored. Student Learning Goals : 1. Foundation: Our students will have a broad-based knowledge in the functional areas of business. 2. Perspectives : Our students will recognize international and multicultural viewpoints. 3. Reasoning: Our students will be critical thinkers and decision makers able to use qualitative and quantitative methods. 4. Communication : Our students will demonstrate effective oral, written, and technology skills. 1 Assistant Professor: Office: ASB 510 Dr. Kathryn Woodbury Zeno Phone : 201-684-6233 Office Hours: Email: [email protected] Tuesday 12:30p.m. - 1:30p.m. Tuesday 3:30p.m. - 4:30p.m. Friday 12:30p.m. - 1:30p.m. (To meet on a different day or time please call my office number and leave a number where you can be reached and alternative days and times you wish to meet.) Mailbox Location: ASB Office ASB 333 ASB Office Phone 201-684-7378 Required Text : Global Marketing, 9 th Edition. Warren J. Keegan and Mark C. Green, 2017. Prentice Hall, Upper Saddle River, New Jersey. ISBN 13:978-13
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Measurable Student Learning Outcomes SLO/Instrument Assignments Exams Participation Marketing Plan Outcome 1: Comprehend principles and practices in key business disciplines. Outcome 2: Deliver well prepared oral presentations, using appropriate current technology. Outcome 3: Compose well written business documents, using appropriate current technology. Outcome 4: Identify and analyze problems and opportunities, generate alternatives, and recognize appropriate solutions. Outcome 5: Understand diverse global, national, and local environments and their stakeholders. Electronic Forms of Communication In addition to the telephone and in accordance with college policy, I will use your Ramapo College email address (@ramapo.edu) and Luminis to communicate with you on course related matters. Course Requirements Grade Components and Evaluation : A final course grade will be determined based on your performance on assignments, in-class participation, exams, and a formal written marketing plan and oral presentation.
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