CASE STUDY On Kellogg’s Strategy of Stakeholder Engagement Presented By, Muhammad Zubair Maha Khan Hafsa Abdul Qadir Nadia Khan
I NTRODUCTION T O K ELLOGG’S • World’s leading producer of breakfast cereals. • A leader in health and nutrition for over 100 years. • Products manufactured in 18 countries. • Sold in more than 180 countries. • Kellogg’s Promote benefit of healthy breakfast. • Supported breakfast clubs for over 20 years • Over 500 clubs set up since 1998.
S TAKEHOLDERS • The company’s decision and actions are all made with the best interest of its stakeholders. • Kellogg's uses its size as a force for good. Its stakeholder engagement focuses on supporting it CSR activities. • Stakeholder Engagement: building 2 way relationships with its stakeholders, is a s key aim for Kellogg's. Two way relationships help build interest between Kellogg's and its stakeholders • Kellogg's does not focus on pleasing shareholders at the expense of other stakeholders
K ELLOGG’S K EY S TAKEHOLDERS
I NTERNAL STAKEHOLDERS • Stakeholders who have a key interest in the organizations decisions • Kellogg’s key internal stakeholders include employees at all levels, all over the world, and shareholders •
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- Fall '17
- Rabia FAisal
- Management, Case Study, Kellogg