Kellogg.pptx - CASE STUDY On Kelloggs Strategy of Stakeholder Engagement Presented By Muhammad Zubair Maha Khan Hafsa Abdul Qadir Nadia Khan

Kellogg.pptx - CASE STUDY On Kelloggs Strategy of...

This preview shows page 1 - 6 out of 18 pages.

CASE STUDY On Kellogg’s Strategy of Stakeholder Engagement Presented By, Muhammad Zubair Maha Khan Hafsa Abdul Qadir Nadia Khan
Image of page 1
I NTRODUCTION T O K ELLOGG’S World’s leading producer of breakfast cereals. A leader in health and nutrition for over 100 years. Products manufactured in 18 countries. Sold in more than 180 countries. Kellogg’s Promote benefit of healthy breakfast. Supported breakfast clubs for over 20 years Over 500 clubs set up since 1998.
Image of page 2
S TAKEHOLDERS The company’s decision and actions are all made with the best interest of its stakeholders. Kellogg's uses its size as a force for good. Its stakeholder engagement focuses on supporting it CSR activities. Stakeholder Engagement: building 2 way relationships with its stakeholders, is a s key aim for Kellogg's. Two way relationships help build interest between Kellogg's and its stakeholders Kellogg's does not focus on pleasing shareholders at the expense of other stakeholders
Image of page 3
K ELLOGG’S K EY S TAKEHOLDERS
Image of page 4
I NTERNAL STAKEHOLDERS Stakeholders who have a key interest in the organizations decisions Kellogg’s key internal stakeholders include employees at all levels, all over the world, and shareholders
Image of page 5
Image of page 6

You've reached the end of your free preview.

Want to read all 18 pages?

  • Fall '17
  • Rabia FAisal
  • Management, Case Study, Kellogg

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture