MIDTERM EXAMINATION_BUSINESS PLAN.doc

MIDTERM EXAMINATION_BUSINESS PLAN.doc - A STRATEGIC...

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A STRATEGIC BUSINESS PLAN FOR A NEW VENTURE (JOYCERONS LTD.) BY OLUTOBI WILLIAMS UNIVERSITY OF NICOSIA, CYPRUS MARCH 2017
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TABLE OF CONTENT 1. EXECUTIVE SUMMARY 2. MISSION STATEMENT 3. VISION OF THE COMPANY 4. PHILOSOPHY OF THE COMPANY 5. OBJECTIVES 6. SITUATION ANALYSIS 7. STRATEGIES 8. ORGANIZATION STRUCTURE 9. POLICIES AND EMPOWERMENT 10. CORPORATE SOCIAL RESPONSIBILITY 11. FINANCE 12. JUSTIFICATION
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1. EXECUTIVE SUMMARY The business plans cover the mission statement of the company which is to supply affordable, quality and hygienic farm produce and products internationally. Vision of the company is to has it presence all over the world. It has a philosophy which is its culture. The set objectives include returns on investment, to produce cheap and quality products. Analysis of internal and external environment is done and based on this analysis strategies are developed. Organization structure and company policies are specified. Cash flow of the company is also forecast and justification of the choice of agriculture sector is done. 2. JOYCERONS LTD MISSION STATEMENT: Joycerons Ltd is a company designed to operate in an international environment to supply agricultural produce and products to its wide range of customers. What you eat is what you are and health is wealth and world cannot survive without food that is why we at Joycerons Ltd will provide affordable, quality and most hygienic agricultural produce and products. In order to achieve the above we will be interested in our stakeholders who are our customers, our employees, our shareholders, our operating communities and our suppliers. Our Customers: We will provide affordable, quality and most hygienic agricultural produce and products for them. We will operate a least cost operation to bring the price down by operating in an environment where factors of production are easily available and relatively cheap without compromising the standard and also create unique produce and products for our unique customers based on their needs. Therefore, we will satisfy different categories of customers based on their needs and their income. Our Employees: Our recruitment processes will be thorough; we will ensure we employ competent, with experience and most reliable employees. We will also give opportunity to grow for the inexperience. Our employees will stay motivated through well package welfare and provision of enabling work environment. They will get into the culture of the company in providing superior customer experience for our esteemed customers through the delivery of affordable, quality and most hygienic agricultural produce and products. Our Shareholders: We will bear in mind that our stockholders are investors and are in business to make profit. We will operate least cost operation and sale at affordable price. Both together give a profit margin, the low price attract high sales turnover which in turn translates to high profits for the company.
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