Exam 1 Notes.docx - NOTES 8-23 Societies using animal...

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NOTES 8-23 Societies using animal products advanced further/faster? (A/D) o Things we do faster- do more Efficient o Food Production o Nutrition Portion size Protein size Hormones o Use animals- better people Discussion Topics o Dietary Guidelines o Animal Welfare/Usage o GMOs o Organic v. Natural o Antibiotic Use o Vaccinations o Sustainability Dynamics of Ag (refer to chart as well) o Forage: plant-based food/high fiber/high cellulose o Grain: wine, bread… o Grass: grazers o TMR: total mixed ration o Hungry people are angry people Changing Dynamic o Regulation o Demand for new products o Combination of science/politics/… How do you make decisions-science with public perceptions o science research o social groups o social media o peers o family o cost o perceived value Conflicting message o Sell products on own merits? o Sell products by superiority over competitor? o Sell products by creating negative perception of competitor? Ex. Milk Know audience Taste
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Package/Appearance Price Location Labeling Calories NOTES 8-25 Where does my dollar go? o We eat as much as one hen produces a year (272) o F/G- Fee to Grain ratio o Increased in efficiency Genetics Nutrition Environment Changes in Population & Consumption o Decreasing land mass for production o Increased world population 80 million annual increase Slowing of population increases Majority of increase comes in developing NOT developed countries o Increase demand for animal products ^build ability to pay-will dictate food distribution o World events play a larger role in demand Factors Affecting Animal Product Consumption o Income As incomes increase U.S. consumers buy “better quality” More convenience Brands/specialty items In developing countries they buy more products (especially animal protein) Brands-What do they mean? o An identifying mark on an animal o “Set of marketing and communication tools that distinguish something from its competitors” o Brand is a promise or an expectation o As incomes increase, brand purchasing increase o What brands do you purchase?/How do you establish brand loyalty? Quality Consistency Make/meet customer’s expectation o Geographical Region Beef consumption highest in central US
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Pork consumption highest in Corn Belt Lamb consumption highest in coasts o Season of the year Holiday trade Weather influences o Religion Certain religions do not eat some species o Family tradition Especially variety meats o Availability Locavore: someone who eats local food May also affect price o Consumer Confidence o Fewer farms, bigger farms more specialized Growth in small “rural lifestyle” o What makes land valuable?
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