Quiz - Media.pptx - MEDIA 8.1 Technology Today Define...

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MEDIA
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8.1. Technology Today Define technology and describe its evolution Understand technological inequality and issues related to unequal access to technology Describe the role of planned obsolescence in technological development 8.2. Media and Technology in Society Describe the evolution and current role of different media, like newspapers, television, and new media Understand the function of product advertising in media Demonstrate awareness of the social homogenization and social fragmentation that are occurring via modern society’s use of technology and media 8.3. Global Implications Explain the advantages and concerns of media globalization Understand the globalization of technology 8.4. Theoretical Perspectives on Media and Technology Understand and discuss how media and technology are analyzed through various sociological perspectives
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1. Jerome is able to use the Internet to select reliable sources for his research paper, but Charlie just copies large pieces of web pages and pastes them into his paper. Jerome has _____________ while Charlie does not. a. A functional perspective b. The knowledge gap c. E-readiness d. A digital divide
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Even as we improve access, we have failed to address an increasingly evident gap in e-readiness, the ability to sort through, interpret, and process knowledge (Sciadas 2003).
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2. The ________ can be directly attributed to the digital divide, because differential ability to access the internet leads directly to a differential ability to use the knowledge found on the internet. a. Digital divide b. Knowledge gap c. Feminist perspective d. E-gap
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This digital divide has led to the second form, a knowledge gap , which is, as it sounds, an ongoing and increasing gap in information for those who have less access to technology.
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3. The fact that your cell phone is using outdated technology within a year or two of purchase is an example of ____________. a. The conflict perspective b. Conspicuous consumption c. Media d. Planned obsolescence
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You find that the phone company e-mails you to tell you that you’re eligible for a free new phone, because yours is a whopping two years old. And appliance repair people say that while they might be fixing some machines that are 20 years old, they generally aren’t fixing the ones that are seven years old; newer models are built to be thrown out. This is called planned obsolescence , and it is the business practice of planning for a product to be obsolete or unusable from the time it is created.
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4. The history of technology began _________. a. In the early stages of human societies b. With the invention of the computer c. During the Renaissance d. During the 19th century
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While most people probably picture computers and cell phones when the subject of technology comes up, technology is not merely a product of the modern era. For example, fire and stone tools were important forms of technology developed during the Stone Age.
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5. When it comes to technology, media, and society, which of the following is true?
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