Maxis S.mngmt.docx - 1.0 Introduction of Company Maxis...

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1.0 Introduction of Company Maxis Communications Berhad is a mobile phone service provider in Malaysia. It was started in the year 1993. It uses the dialling prefix identifier of "012" , "017" and "0142". Maxis Berhad, with its consolidated subsidiaries (together, 'Maxis'), is the leading mobile communications service provider in Malaysia with over 11.4 million mobile subscribers as of 30 June 2009. Maxis were granted licences to operate a nationwide GSM900 mobile network, a domestic fixed network and an international gateway in 1993. It commenced its mobile operations in August 1995 and launched its fixed line and international gateway operations in early 1996. Since its establishment, Maxis has been providing a full suite of services on multiple platforms to fulfill the telecommunications needs of individual consumers, SMEs and large corporations in Malaysia. Maxis' mobile service is offered on a postpaid basis under the Maxis brand and via a prepaid format under the Hotlink brand. The use of these two distinct brands, underpinned by synergistic values, has enabled Maxis to develop its prepaid business successfully while maintaining growth in its postpaid segment. Maxis has also pioneered and led the Malaysian market in delivering innovative mobile products and services. It was the first to launch 3G
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