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Running head: CARNIVAL CRUISE COMPANY 1Carnival Cruise Company strategic managementStudent’s nameReg. NoProfessor’s nameSubmission Date
CARNIVAL CRUISE COMPANY 2Carnival Cruise Company strategic managementCarnival Cruise Company have been one of the most successful and the largest ship line globally. It has a market coverage on about 52% share in the world. Historically, the Carnival Cruise Company was formed and started operating in the year 1972, where the management bought an ocean liner for a 6.5 US million dollars. Carnival Cruise Company, it serves approximately 8 million guests annually, and they operate with over one hundred ships and ten different cruise lines under the ownership [lev12]. Subsequently, the company has been making an enormous profit under the market competition, and it has able to emerge as the best ship line Operation Company in the market[Ric89]. Additional, with design on board events, modern entertainment, traveling packages and robust market approaches has significant contribution toward the business market growth. Although, recently, it have started to experience slight growth due to geopolitical and adverse market structure [jra05]Organization strategic purposesCarnival Cruise Company has well established strategic management that enhances its growth in the current market. Through the company mission, its objective is to offers services to a different class of lifestyle on their budget. It means that the company purposes is to target and accommodate everyone [Zac171]. The objectives of the company strategy are perfectly in line with the long time goal and the vision at large. Through, the company safety and the well conducive environment created to enable the clients to benefit with their services. In additional, the main aim is to satisfy their customer with their services on board, and the clients can experience the value of their money [Hun03]. With the right strategic purposes, the company andthe customers will have long time benefit. On top of it, where the business it about pursuing organization strategies, the business model can be adjusted to the point of the market distribution
CARNIVAL CRUISE COMPANY 3networks. Addition, the business model in most case will be utilized to enhance deliverance of new product in the markets. Also, the different strategies adopted by the company, they will be employed to help them assess and monitor the daily business operation of the Carnival Cruise Company [Bar02]. Carnival Cruise Company unique brand together with itinerary options in the market allow them to expand beyond standard guest capacity. The purpose of this strategic choice is to develop the expectation of the client through, offering varieties of exceptional experiences. In context, the company adopted broad differentiation so as to address it overall strategy purpose and expectation [Zac17]. For instance, Carnival Cruise Company have been involved in offeringa wide range of holiday vacation to their potential guest. The strategic approach deployed, will helps the company to win heart to their old and new guest. Furthermore, the company has wide