Prof. RainesENGW_1102_3510/19/17Behind the Scenes of an AdvertisementEveryone has beauty inside and out, but media only recognizes a tight and narrow-minded view. Companies release advertisements through the media to increase popularity and revenue in their products, services, or events. However, many of these advertisements, especially towards women, communicate certain standards that are not reasonable or likely in today’s society. Through these popular advertisements messages such as body type, outer appearance, consisting of long hair and soft, clear skin, and purpose in life are conveyed to American women. The media still contains very strict and unreasonable stereotypes about women, and it is important to recognize and change the faults in these advertisements.Victoria’s Secret is a company that shows how woman are wrongly perceived in the media through their advertisements. This store sells women’s clothing, lingerie, and other beauty products and has an existing reputation for only using an unrealistic body type in their marketing. However they recognize this issue and try to make a campaign that included all types of women. The slogan for this campaign was, “A Body For Every Body. Perfect Fit. Perfect Comfort. Perfectly Soft.” (Victoria Secret). What this quote is trying to express is that the only acceptable body type is the one they are marketing. Victoria Secret fails to recognize that most American women do not have this certain appearance. The company was trying to market to every image of women, however, still used the same type of models as before. Also besides image, the advertisement contained 1
the same beauty appearance. Each woman shared similar physical attributes such as, facial structure, hairstyle, and excessive makeup. Most women do not have this appearance naturally or on a daily basis, which proves that Victoria Secret’s campaign failed to represent all types of women. Victoria Secret’s advertisement claims they include all women, even though the image itself contains one type of women, shows that society lacks an understanding of the way women actually appear.